CRM Transformation - Selected Reading
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| Avoid the four perils of
CRM (Paper) Darrell K. Rigby,
Frederick F. Reicheld, Phil Schefter - HBR Feb-02 pp101-109 |
| Developing a truly
customer-centric CRM system Part 1 - Strategic & architectural
implementation (Paper) Martin Nitsche
- Interactive Marketing Vol. 3 No. 3 pp207-217 |
| Developing a truly
customer-centric CRM system Part 2 - Analysis & Campaign Management
(Paper) Martin Nitsche - Interactive
Marketing Vol. 3 No. 4 pp350-366 |
| Learning from experience:
Making CRM a success at last (Paper)
W. J. Reinartz, P. Chugh - International Journal of Customer
Relationship Management Vol 4, No 3, pp251-262 |
| An effective roadmap for
implementing CRM (Paper) International
Journal of Customer Relationship Management Vol 4, No 3, pp251-262 |
| "I wouldn't start from
here": Finding a way in CRM projects (Paper)
N. Woodcock & M. Starkey Journal of Database
Marketing, Vol 9, No 1, pp61-74 |
| Carving Jelly: A manager's
reference to implementing CRM Nick
Siraghar, Chiltern Publishing Intl (2001) |
| Developing & Integrating a
CRM Strategy : The integration of people process and technology
David Reed, Business Intelligence Ltd (2000) |
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